Ann Handley, Chief Content Officer at MarketingProfs, and Becki Dilworth, Vice President of Digital Strategy at Bridgeline Digital, presented at a breakfast strategy session at the Denver Athletic Club focused on successful content marketing programs. The session provides actionable takeaways to help you:
-- Develop content that resonates with customers and drives business to you (versus you chasing after it)
-- Leverage your existing content assets
-- Integrate SEO best-practices into your web content
-- Develop your online "voice"
-- Tell stories that engage
-- Leverage Content Management intelligently
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