Behavioral Targeting: Ads That Track Your Web Activity

Complete video at: http://fora.tv/2009/10/06/The_Digital_Era_Whats_Next

Investment advisor Jack Myers and Wiredset CEO Mark Ghuneim warn against behavioral targeting, the advertising practice of displaying ads based on user activity. Many terms of service agreements, they say, grant websites permission to save and sell personal information.

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Learn what you need to know now to keep your competitive edge! Entertainment and technology expert Mark Ghuneim offers a crash course on how digital technologies are transforming the media industry. After 16 years at Sony Music USA, Ghuneim launched Wiredset, a digital marketing agency and technology incubator for TV networks, record labels, and brands. He also founded the social media tracking and data visualization service, Trendrr.

The discussion is moderated by Jack Myers, one of the media industry's leading visionaries and economic forecasters. Learn how phenomena like social communities, user-generated content, commercial-avoidance technologies, and performance-based media have changed the rules. - The New School

Mark Ghuneim launched the digital agency Wiredset in 2004 after 16 years with Sony Music USA, where he was most recently Senior Vice President for Online Services. In that role, he created and implemented online marketing campaigns and was responsible for Sony Music's online sales.

Jack Myers works with media companies, agencies and marketers to develop and implement investment, business development and growth strategies. He is the recipient of the George Foster Peabody Award for journalism, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for the documentary Hank Aaron: Chasing the Dream.

Category:

News & Politics

Tags:

• advertising
• big
• brother
• marketing
• ads
• surveillance
• right
• privacy
• civil
• rights
• liberties
• online
• internet
• tracking
• fora.tv
• foratv
• fora
• tv
• jack
• myers
• wiredset
• mark
• ghuneim
• new
• school

[pgdevil]

I was going to comment on something, but they're watching me. >_>

[proteanview]

Between Google Maps on my mobile phone, Gmail, Google AdSense, Google search & YouTube, Google knows everything about me - who I know, the places I go, my politics, what I do & when I do it, what I'm apt to do.

It's a good thing I'm not on the lam because, between the cameras on the traffic lights & Google, I'd be screwed.

Of course, I chose to use Google, didn't I? :-|

[seoservices500]

Cool!

[BeondaPale]

This reminds me of a quote by the character of O'Brien in the novel 1984

"Power is tearing human minds apart and putting them back together in new shapes of your own choosing. "

If people in power know the patterns of what and how we (as individuals and as a populous) think at all times

...and we don't know THEIR patterns.

They can EASILY exert a control over us (as individuals and a populous) on a scale and scope that the world has never before known

[greenliondigital1]

This is a great video!

[tjohn1986]

Same ads keeps following me on youtube(except for this page, go figure)

This is a fucking violation they are selling my search data, how do I report these cunts??

[jallen8484]

As a Marketing student about to enter the Marketing field I feel pretty torn on this subject. On one hand I do actually enjoy having ads targeted to me because then I don't have to go looking for products they just find me. I am, however, concerned with the fact that most, if not all, American companies tend to follow the automatic opt-in rather then having the consumer choose to opt in.

[internettopmentor]

I love your vid! Good work. Check mine too on?? my channel.

[neallasta]

Hi ForaTV. Thank you for this very informative video. Indeed, we all need to be more aware about what behavioral targeting is and what its implications are with regards to privacy and other considerations. This reminds me of an article aptly called 'What is behavioral targeting?' in this link: behavioraltargeting(dot)biz. But what do you think is the most feasible solution to this full disclosure issue?

[neallasta]

Hi ForaTV. Thank you for this very informative video. Indeed, we all need to be more aware about what behavioral targeting is and what its implications are with regards to privacy and other considerations. This reminds me of an article aptly called 'What is behavioral targeting?' in this But what do you think is the most feasible solution to this full disclosure issue?

[670Kiester]

I want the adds displayed to me to be about eradicating sleazy marketing bastards