Branding Emotion: Cirque du Soleil's Jean Guibert on International Brand Indentity
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Uploaded by SparksheetTV on Apr 8, 2011
Cirque du Soleil is one of the world's most beloved entertainment brands, but how do you translate the emotional experience of a Cirque performance into a multi-platform brand identity? We sat down with Brand Manager Jean Guibert at the Tomorrow Awards conference in Montreal to find out.
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