Nielsen Consumer 360 - Online Shopping Panel
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Uploaded by TheNielsenCompany on Jun 21, 2011
The Future of Online Retailing
E-Commerce continues to expand as traditional retailers embrace the changing landscape of consumer's digital demands influenced by social media, mobile and growing technology access. Adam Lashinsky, Editor at Large for Fortune, facilitates a conversation with Steve Nave EVP & GM of Walmart.com;Anne Jones, VP, Shopper Marketing & Business Development, Kimberly-Clark; Mike Brennan, COO of Peapod.
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