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(第五堂)品牌差異化與設計的關係5-3

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Uploaded by on Nov 16, 2009

東海大學「設計、品牌、行銷」課程第五堂,主講人:姚仁祿
了解極限=設計,行為經濟學家Dan Ariely精闢地分析:「我們能控制自己的決定嗎?」他舉出許多實例,說明即使是設計表格這一個小動作,都可以改變調查的大結果,此外,當選項一多,就容易混淆決定,訓­練有素的專業醫師也不例外。有一項調查結果,與大家切身相關,「想知道約會時,要如何能無往不利嗎?」請聽這場生動的課程。
由於youtube的影片長度限制,完整的影片,請至
http://dxmonline.com/article/516205060/,點選影片右上方"2"

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  • 這段影片後面缺了7分鐘,是否重新上傳?

  • 7:08 視覺錯覺

    25:58 判斷錯覺....太恐怖了 少個選項判斷完全相反....生活周遭似乎常有類似的行銷手法

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