TEDxPennQuarter - Rohit Bhargava - Reinventing Marketing
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Uploaded by TEDxTalks on Jul 28, 2010
REINVENTING Marketing
About Rohit
Rohit is a founding member of the 360 Digital Influence group at Ogilvy and author of the best selling new book Personality Not Included, a guide on how to use personality to reinvent your marketing that has been published globally in 8 languages. He writes the Influential Marketing blog, ranked by AdAge among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, BusinessWeek, PBS, SkyNews, MarketingChina and Fast Company. Rohit teaches Global Communications at Georgetown University and is a frequent and "non-obvious" keynote speaker on marketing and business at events around the world.
About TEDx
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Really interesting Rohit... Marketing has become such hype with shitty buzz-words and magical results. Fact is if it's successful – 8 out of 10 it's dumb luck. You can plan and use your noodle as far as possible, the rest is good people and "sexiness" (i.e. good presentation/great design).
There is FAR too much over analysis that goes on.
But I've just experienced a company that does NO planning and just goes and does things... I struggle on that!
But loved your view... I'll tell GOOD stories
AlonLichtenstein 1 year ago
Great video....interesting pictures from ancient cave art towards the end...what's the connection?
tansmspro 1 year ago