Consuming kids - Advertising world part 2 of 7

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.

Featuring: Dan Acuff | Enola Aird | Michael Brody | Nancy Carlsson-Paige | Josh Golin | Allen Kanner | Velma LaPoint | Diane Levin | Susan Linn | Robert Reiher | Michael Rich | Gary Ruskin | Nick Russell | Juliet Schor | Betsy Taylor | David Walsh

Category:

Education

Tags:

• advertising
• commercialism
• money
• financial
• credit
• television
• obama
• bush
• government
• children
• psychology
• parents
• influence
• science
• health
• marketing
• neuroscience
• deregulation
• environment
• business
• big

[BioLogicalNerd]

"I don't like big government" Unless it involves enforcing laws which promote religion X, imprison non-violent drug users, as long as it suits your agenda- otherwise government is just plain evil! It's just as equally absurd to propose everything govt does=evil and everything companies do=good- it's a rainbow that those with black and white views don't seem to percieve. Both govt and companies have good and bad traits which must be examined carefully.

[Ichliebemusikundybd]

This program really paints an accurate picture of our consumerist society, I've been contemplating becoming a nomad or at least leaving the country. I don't want to have children here at this point, how sad...

[hannahgilb]

@priyakoko They can become "lifelong consumers" to a single brand, brand loyalty. For instance, loreal makes shampoo products for children. If the children grow up enjoying their loreal shampoo it isn't surprising if they continue to buy loreal products.

As a side note, I do think it's fine to advertise to children, I was just answering your question.

[priyakoko]

how does advertising that targets children work to create life long consumers?

[vid1688]

You can tell the kids to get a life and tell YOUR own life back in the olden day.

[gethsoftware]

FUUUUUCCCKKKKYOUUUUUUUUUUUUUUU­UUUUUUUU GEORGE LUCAAAAASS!!

[Robbybob1]

@BioLogicalNerd You need common sense and knowledge to know what is going on and no be coned

[AnDoThEsKiLLeR81]

gay teacher gave me questions for this shit 5% of my final grade -____-

[TheGuyNamedChauncy]

I Love Rachael Griffin... Just Saying

[hyakushiki100x]

i think the worst case of cartoons telling kids to buy toys was pokemon hope the talk about that!