The discussion around minimal or barefoot running divides the running world. Complete nonsense, just fashion, or revolutionary sports innovation? We've discussed this question and our answer was an approach as unconventional as obvious. We asked our base. What do runners actually want? The result of countless conversations was surprising -- and inspiring: Runners want simplicity. They want an intense connection with their surroundings. They want a natural feel and a running experience as complete and immediate as possible. We took these insights very serious and used them as a blueprint to develop an entirely new running shoe line: PureProject. For all runners that want to feel more.