Google I/O 2012 - Google Play: Marketing 101 for Developers

Patrick Mork, Kushagra Shrivastava

As soon as you hit the "Publish" button on your app, you become (partly) a marketer; you might as well try to be a good one. We'll share everything we know about promoting apps on Google play: building a strategic marketing framework, making good use of media channels, taking advantage of the assets we've built for developers, and convincing the Play team to feature your app.

For all I/O 2012 sessions, go to https://developers.google.com/io/

• Category

  Science & Technology

[hdzsound]

5 billions adds impressions.

I wonder if Google pays Adwords, to display their own ads....

It smell like an unfair competition law suit

[Michael Jakob]

play.google.com/store/apps/det­ails?id=com.troubi.kingofmath

[Adam DoesBusiness]

I always find these videos valuable. The one they did on SEO was awesome too.

I'm starting a general marketing series on my channel. Come by and check it out! :)

[seothatworks]

Very interesting talk thanks for posting this.

[Rajkumar Tamang]

Hello there! Have you ever heard regarding the "Phantom Cash System"? I learned it on Google Search and found out many remarkable stuff about it. Some of my friend also encourage me to get it

[CupCakePebblez]

Ghe