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Google AdWords Bidding Tutorial

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Uploaded on Sep 15, 2009

Our Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords.

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Top Comments

  • Caroline Gordon

    Nice video but missing key information..where did he get the data for expected number of clicks for different bids?

    · 4

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  • goodfellow1984

    how the fuck spammers get so many thumbs up?

    · 4

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All Comments (247)

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  • Wynn Ryder

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  • David Butler

    Google should be embarrassed of this video. Sell price minus cost is profit, not revenue....revenue is sales? Come on Google? Also he goes on to say that if you make a 100 per acquisition, you could still be profitable if you spend a 100$ for the acquisition. WTF 100$ - 100$ is zero. Am I missing something?

    ·

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  • 30201065

    thanks

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  • F1strael

    Who got a Facebook message at 5:29

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  • mademoisellemarquee

    I imagine they make multiple accounts and thumb up their own comments in order to give them the appearance of legitimacy.

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    in reply to goodfellow1984 (Show the comment)
  • goodfellow1984

    comments

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    in reply to mademoisellemarquee (Show the comment)
  • mademoisellemarquee

    Do you mean on their comments or on their videos?

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    in reply to goodfellow1984 (Show the comment)
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