Google AdWords Bidding Tutorial
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Uploaded by GoogleBusiness on Sep 15, 2009
Our Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords.
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Why does every video I want to speed up have to be in flash only. :(
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BOOORIIING!!!!
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Great info .... gota speedy it up alittle please
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Are you data from startrek?
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good one
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astrogirl132 3 weeks ago 29
I think this is a very good video with one exception. He is using the word "profit" deceptively, in that he is suggesting that you increase your Adwords spending to the maximum cost-per-click, yet the maximum cost-per-click, as defined by him, IS YOUR BREAK-EVEN, point of NO PROFIT.
To be more accurate, you would want to set for yourself a minimum profit expectation. Then, when you calculate your maxCPC, instead of using "Revenue - Costs", you use "Revenue - Costs - Minimum Profit Expectation".
BrazilforLifeTV 3 months ago 9