Google AdWords Bidding Tutorial

Our Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords.

• Category

  Science & Technology

[Caroline Gordon]

Nice video but missing key information..where did he get the data for expected number of clicks for different bids?

[goodfellow1984]

how the fuck spammers get so many thumbs up?

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[David Butler]

Google should be embarrassed of this video. Sell price minus cost is profit, not revenue....revenue is sales? Come on Google? Also he goes on to say that if you make a 100 per acquisition, you could still be profitable if you spend a 100$ for the acquisition. WTF 100$ - 100$ is zero. Am I missing something?

[30201065]

thanks

[F1strael]

Who got a Facebook message at 5:29

[mademoisellemarquee]

I imagine they make multiple accounts and thumb up their own comments in order to give them the appearance of legitimacy.

[goodfellow1984]

comments

[mademoisellemarquee]

Do you mean on their comments or on their videos?