Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

'Facial Coding' Presidential Campaign Commercials

Loading...

Sign in or sign up now!
2,344
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Sep 30, 2008

NEW YORK (YouTube.com/AdAge) -- A marketing research system that studies the emotions expressed by facial muscles has been used to analyze Presidential campaign ads. The system is the subject of the new book, "Face Time," by Dan Hill. Mr. Hill heads Sensory Logic, a consulting firm that has been using "facial coding" methods to study second-by-second consumer reaction to TV commercials. Its clients are normally large marketing corporations. But during the primaries, the company began analyzing audience reaactions to the major candidates' ads.

  • likes, 1 dislikes

Link to this comment:

Share to:

All Comments (0)

Sign In or Sign Up now to post a comment!
Loading...

0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more