Orange County Public Schools | Career and Technical Education

30-second commercial using actual objects mixed with animation, accompanying sound effects and kinetic typography (moving text) to effectively communicate multiple ideas in a short period of time. Actual quarters are used to illustrate "1/4 the cost and ¼ the time" as well as a variety of the career programs offered. The engaging technique combats the challenges of mute, fast-forward and the on-demand nature of TV viewers.

TV spot maintained the brand identity elements of the current campaign, including color palette, graphic approach and tag line (specifically created to drive home the point of difference and the main graphic of the spot.

Category:

Education

Tags:

• Orange County Public Schools
• Career and Technical Education
• Career Programs
• Technical Education
• Change It Up
• Reinvent Me
• Education Advertising
• EVOK Advertising
• Orlando Advertising Agency
• Orlando Ad Agency