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YDreams - Interactive Cinema Technology Ad for Sony Ericsson

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Uploaded by on Feb 15, 2008

The third interactive cinema movie ad created by YDreams in Brazil(this time with Ad Agency Talent), that gives audiences a chance to experience the W580 Sony Ericsson Walkman's "Shake Control" feature first hand.

Cinema-goers wave their arms in the air, they are able to change the tunes coming from the virtual on-screen W580 Sony Ericsson Walkman.

Client: Sony-Ericsson
Product: Sony-Ericsson W580 Walkman
Concept: Talent / Rain
Technology & production: YDreams Brasil + YDreams Portugal

Soundtrack:
Marcelinho CIC - Monographic
Ack - Não se deixe
Val Becker e Bando - Trança

Category:

Science & Technology

Tags:

License:

Standard YouTube License

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  • mmm really interesting

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