IKEAs End of Catalogue Clearance is a good old-fashioned clearance. They literally clear the floors to make room for new stock arriving into their stores. We developed this campaign to demonstrate that when IKEAs everyday low prices are reduced even further, you really dont need much money. We used examples such as a terribly timid motivational speaker, a cross eyed pilot and a childrens entertainer who looks like hed be more at home in Long Bay.
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