We're always banging on about how crapinterruption marketing is and how brands should spend their media buying budget on decent interactive content that virally distributes itself, but we started sounding a little unhinged so we wrote a nice little story about it instead.
Web: www.kerb.co.uk
Thanks to Dan Nixon of Cogapp for this video.
Interactive marketing guy was interesting story. There's no doubt he definitely worked better than the ad man shouting at people. It is possible to have a positive experience from any type of media if you do it properly though. If you provoke an emotion, you automatically interact with people - I guess well executed TV and poster ads could be called interactive marketing as well.
sevensilentpartners 3 years ago