Why Domino's Pizza's New Marketing Will Fail. The Scientific Reason

www.21to21.com - Domino's Pizza's New Recipe And Marketing Campaign are have a very, very high likelihood of failure and I explain the science behind why.

They apparently did not understand why Coke failed and don't understand why. And guess what? It is probably not all their fault. But you can now learn how not to make the same mistake.

For more information you can go to www.PeoplePatternPower.com and www.TheScienceofIdiots.com.

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• Domino's Pizza Marketing
• Domino's Pizza Failure
• Marketing And Sales
• Marilyne Woodsmall
• Wyatt Woodsmall
• Andrew Anderson
• 21to21.com
• Profit Consultant

[cweavil1]

I am glad that you think you are so smart, but you are missing the point here. Everyone says that Coke failed when they introduced New Coke and then had to pull it. What you fail to mention is that the fiasco actually increased their market share. What Coke did during this "failure" was re-energize their customer base to remind them why they loved Coke so much to begin with. This was not intentional.

[21to21dotcom]

@cweavil1 Why thanks...Passive Aggressive is so PC these days. In spite of that, you do bring up a good end result. It cost them over 100 million dollars to do that tough they got back market share because they now had a bigger product base. And their sales went up because they actually had a fantastic CEO that was a great marketer. Fiasco pure and simple. They did not understand Personality Language. Most people don't which is why those that do kick butt. :)

[21to21dotcom]

Captain Drywall. You are too funny. :) But the point being that only 36% of the people like the new version. Personality Language works for those that use it. Who cares if I wear underwear or you don't? Domino's made a mistake. Not everyone has a 98% close rate and is by default a billionaire like you and has time to poke fun at YouTube videos that help people that don't have your obvious sales smarts.

[sniped101]

time for this 19 year old to end this video. The pizza isn't going to fail, why? because they give you the option to have the new pizza or the old pizza. in fact, if you go in they will ask you which one do you want.

gg.

[21to21dotcom]

A 19 year old got it right. Good for you gg, but guess what? They only now started to do this after the huge bungle of getting rid of their old version. If they would have done this in the first place, they would not have had to go through any of this. But like Coke, they had to find out the hard way. Seriously though, any big company that makes marketing decisions and do not take in the Personality Language of their own customers is doomed to the same bad results.

Cheers,

Andrew Anderson

[shechshire]

... The situation applied to. In this case the majority of the customer base was dissatisfied with dominoes and sales were dropping because their indigents were mostly synthetic based just to make money but ,making it taste like shit. So, they started using better more expensive indigents with more herbs and spices.

[21to21dotcom]

You could be right on the plastic ingredients. lol But, they did $38 Billion in sales, so someone had to like them a bit. :) The poll on my site is showing that 50% say give me back the old version, 12% say it is OK and only 38% like the new. So unless they push the heck out of new sales...well the writing is on the wall. They should have kept the old and added the new, no loss of regular customers then but apparently that is not common sense. Thanks for the input. Interesting to see what shakes

[papasmurf520]

Actually Coke alienated their customer base just so they could come back but corn syrup as sweetening and not sugarcane.

[scangemi]

@21to21dotcom Wow you were just a bit off on this one eh? Maybe you should -consider removing your WAY OFF PR REVIEW REASONING LOL......after all they increased business by 16% with higher profits....nuff said

[captaindrywal123]

Ok i must say you have good lighting. Personally i feel we are going to have to do something about the dress shirt with no tie. I know it quit popular i just dont like it. i wear a high end knit shirt if i am not wearing a tie. i think men are ready for a new kind of shirt.

[captaindrywal123]

I understand we all cant be naurally talented at marketing. But good greif you are suppose to be the go to guy. This presentation was painfull to watch. Lets sharpen up those skills before trying to sell to others. Yes, I am Captain Drywall a natural at marketing with a 98% close rate. Nobody forgets my name. I honed my presentation skills doing standup comedy. Now i must go look at your web site.

[LivienRochelle]

HAHA! The reason it's gonna fail is because we havn't changed anything! All we did was add garlic butter on the crust. I should know i work there.