Ulrik Haagerup, Head of News at Danish Broadcasting Corporation (Danmark), strongly believes that newspaper can be truly changed into multiplatform mediahouse.
As former editor in chief of Nordjyske Medier, regional Danish newspaper, he successfully managed newsroom transformation process.
- From the beginning of change stay close to your people and let them make mistakes - says Ulrik Haagerup.
Interview made at the INMA Outlook 2009: European conference in Vienna, October 1-3, 2008.
Interview made by Artur Karda, multimedia reporter at Media Regionalne, Polish part of Mecom Group.
More about Mecom: http://www.mecom.co.uk
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More information about the International Newsmedia Marketing Association: http://www.inma.org
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countingmx 2 years ago