http://www.responsiva.biz prospect data list for business coaches.
Director of Responsiva Toby Harris explains to business coaches why it is so important to get your prospect database right from the very start. In auditing a recent business coachs prospect list, Responsiva found that as much as seventy-five percent of the database was unsuitable for their marketing. Reasons for poor quality data included:
1.TPS failures and dead businesses. It is against the law to call business data registered with the Telephone preference Service.
2.Bad industry classifications. Responsiva have developed a data list of over 100 industry classifications which would be unsuitable within a prospect list for a business coach.
3.Bad job titles. Typically managers, or branch managers of chain supermarkets etc.
4.Undersized businesses. Whilst in theory any business can be coached, only those with more than five employees are recommended by Responsiva to be included in the prospect list for a business coach. That is because the smaller businesses can rarely afford the services of the business coach.
Form a recent live audit of a prospect list belonging to a business coach, Responsiva found that only 243 records (from a full database list of 1,0000) were suitable for marketing.
Toby Harris went on to explain why this is so bad. The cost of calling this database would mean that more than 75% of the money invested in telemarketing would be wasted. Three out of every four telephone calls to the prospect list should have not been made at all.
Likewise, for a direct mailing piece; estimating £1 per item (to cover printing, postage, packing etc) Responsiva are suggesting that 750 of the 1,000 letters from this prospect list may just as well have been thrown in the dustbin. Thats £750 down the drain for every mailing to this list.
Where Toby Harris expressed the greatest concern is that this prospect database was supplied to the business coach by his master franchisor. So he had every reason to trust its legitimacy, value and ability to yield converted customers. Responsiva suggest that business coaches and their master franchisors are just that ... business coaches. They are not (by trade) prospect list experts. And therefore it is always best to trust your prospect database to a real data list expert who has the right experience in these matters.
Responsiva has been supplying prospect lists to business coaches since 2003, and never had a complaint for their data list services. Thats with more than 200 business coaches supplied with data. Over the years the business coaches have provided feedback on their prospect lists, enabling Responsiva to produce a unique list of unsuitable industry classifications. These include charities, government, solicitors, NHS clinics and many other business types which are simply not suitable within a prospect list for a business coach.
In concluding this presentation, Toby Harris offered a free prospect database audit for any business coach. This will result in a breakdown of how many records within the prospect list are suitable for marketing.
So telephone 0800 118 5000 now or send an email to info@responsiva.biz to have Responsiva audit your prospect data list http://www.responsiva.biz
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