Marketing Development Programme Presentation

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Uploaded by on Nov 11, 2011

The MSc in Marketing Practice is a one-year, full time Masters degree programme based around the concept of Action Learning. It blends your existing theoretical knowledge with real commercial experience in a variety of marketing situations.
The 'Action Learning' technique is the winning premise of this programme. Students learn through doing. The programme mirrors a business and students on the programme assume the role of 'Marketing Advisors'. You will work on commercial projects for external corporate clients from an office at UCD Smurfit School, which mirrors any other professional environment. Past Advisors have worked on projects for organisations, such as Unilever, Vodafone, Nivea for Men, Glanbia and The Irish Rugby Football Union.

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  • Best of Luck to all new and existing advisor's - great course - tough but also one of the best years of my life!

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