Social media speaker: Marketers are translators

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Uploaded by on Jul 13, 2010

Social media speaker, Jeff Molander is giving actionable, short tips. Here's one now on marketing leadership and digital media... Jeff Molander is a sales and marketing leadership speaker who's giving actionable, short tips. Here's one now on digital social media... Marketers are translators -- not messengers. Need is the new want. Your business's biggest sales & marketing challenge is to become relevant to the everyday needs of customers. Marketers are translators. If your digital marketing isn't constantly discovering customer need, analyzing it, feeding it back into your company and acting on it... you're wasting your time and money. Have you ever wondered about Facebook and Twitter? Is the opportunity with social media to simply hand out coupons or distribute links to blogs... or is there more here? There is. The opportunity to discover hidden customer need... nurture and capture it.

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