Conversational Marketing

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Uploaded by on Feb 25, 2009

This podcast explains how The Team (http://www.theteam.co.uk) can help our clients to develop conversational marketing techniques, paricularly in the context of specific campaigns. Key issues to consider:
- We should use existing social platforms, where people already congregate (Facebook, Youtube, etc.)
- Recognise that there are rules of engagement in this space
- Understand how to establish and maintain credibility

The Team can help our clients to:
- Develop a conversational framework (understand how to behave)
- Develop appropriate feedback loops and support mechanisms
- How to cross-pollinate conversations and knowledge between different platforms

To find out more email philwhitehouse@theteam.co.uk

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