11th Digital Dealer Conference & Exposition Speaker Stu Zalud

Appraising Vehicles for Today's Consumer

Transparency: the key to success in the used car market

This presentation will show dealers both why they need to look at appraising vehicles differently to satisfy today's consumer, as well as how to implement the tools necessary to successfully implement this change.

Generation X & Y buyers live in a world of data and access to it is immediate. As a result, the used car market has turned transparent. Dealerships need to recognize this and then use that same access to the same data to validate their appraisal.

And, with dealers looking for ways to improve their customers' trade-in experience, having a good, clear appraisal process in place is more critical than ever. Starting with a realistic trade-in number based on current market conditions will go a long way in ensuring satisfied customers and a better bottom line.
This workshop will introduce dealers to how to effectively use market driven data. Dealerships can then validate their appraisal as well as make better market driven appraisal decisions.

What action items will attendees take back to the dealerships?

1. Handle a used car market that has turned transparent.
2. Work with consumers who research trade-in values before coming to the dealership and arrive with erroneous information.
3. Interpret and apply market data to reach a precise trade-in number through a clearly defined and explainable process.

Stu Zalud brings a dealer-focused perspective and insight to his role as director, dealer services for NADA Used Car Guide. He is responsible for presenting at industry events, and contributing to the development of products and services to meet changing dealer needs.

Zalud's previous experience includes over 30 years as a GM dealer in Cleveland, Ohio and Hilton Head, South Carolina. Additionally, he served on various NADA boards and as chairperson of both the Greater Cleveland and Ohio Automobile Dealers Associations. He also served a five-year term as a member of Ohio's Dealer Licensing Division.

For more information on the 11th Digital Dealer Conference & Exposition, visit our website at http://www.digitaldealerconference.com

Category:

Education

Tags:

• Stu Zalud
• Digital Dealer
• Conference
• dealer
• dealership
• automotive
• training
• education
• october
• 2011
• Las Vegas
• Nevada