http://www.canadianmusictrade.com
For the past five years David Harvey, owner operator of MCDC music store, has been running the School of Rock program out of his store's Brampton, ON location. The School of Rock program marks a focusing of retail services for MCDC onto music education and related services.
CMT Magazine caught up with Harvey as he explains how the School of Rock program has benefited his business through the retention of students from the lesson programs while increasing the stores visibility through the promotion of a culminating rock show.
Grab the latest issue of CMT Magazine to find out how else MCDC has adapted to the changes in the music retail industry.
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