The $73,000 BAR TAB
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Uploaded by auroraferraz on Mar 30, 2010
How do you make people think twice about driving drunk when they dont think its a big deal? You make it a big deal. Bar Aurora and Boteco Ferraz added the real costs of drunk driving to peoples bar tabs, speaking to them in the moment right before they decided whether to drink and drive or not. First they got pissed, then they got the message.
- 119 likes, 2 dislikes
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Lejos la mejor campaña que he visto para no beber si vas a conducir....Felicitaciones y que bueno que esto aún sea tema para los creativos !
Gracias por regar una cuota de conciencia!
PauPitt 1 year ago