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The rapid growth of digital word-of-mouth through online reviews and social media presents a challenge for small and medium-sized business owners, who are not typically involved in, and are often unaware of, the online conversations taking place among consumers. BIA/Kelsey predicts this is about to change as SMBs adopt more sophisticated marketing practices that require advanced communications platforms for e-mail, reputation and presence management (ERPM).
The Webinar featured BIA/Kelsey's (www.bia.com) research in this space and product introductions by CloudProfile and Marchex. This video contains the portion of the webinar introducing CloudProfile. Get more info about CloudProfile and how to partner with us at www.CloudProfile.com.
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