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Deadly Outbreak: How Negative Viral Media Spreads and How to Reverse Its Course

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Published on May 31, 2013

New York Viral Media Meetup - May 29 2013 at New Work City NYC


Topic: Deadly Outbreak: How Negative Viral Media Spreads and How to Reverse Its Course

Speakers:

Jonah Berger - Author, Contagious: Why Things Catch On
Michael Zammuto - President, Reputation Changer
Erik Martin - General Manager, reddit.com

Moderator & Host:
Charlie Oliver - Director of Digital Media Strategy, Served Fresh Media

From average people who get swept up into a viral media tsunami, to big brands that experience the full wrath of an dissatisfied customer or an irate employee in social media, to celebrities, to politicians and heads of state -- it seems no one is safe from the fast and furious backlash of a negative viral media campaign on the internet. It can destroy a person's entire reputation and career in a matter of hours and leave brands that were once invincible exposed and recoiling in stunned disbelief.

Join us as we explore what fuels negative viral media, who gets burned by it, who potentially profits from it, and how companies and people can recover their reputations and digital identities after being torn to shreds by negative viral media (if it is possible to do at all). How are social media platforms like Twitter and Reddit giving people a platform to fuel the flames of negative viral media and what, if any, responsibilities do they have to ensure their platforms are used responsibly in these instances? How effective are online reputation management companies? How do these media firestorms start? How do you reverse the course of a viral media campaign?

http://www.meetup.com/New-York-Viral-...


PUNKCAST #2193

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