Neil Patel
http://www.searchenginestrategies.com/newyork/jcalacanis.html
and Jason Calacanis
http://www.pronetadvertising.com/
Patel and Calacanis talk about spam issues online and the difficulty of determining fair rankings, given difficulties such as the need for immediacy online, the incentives for paid links, and the ever-increasing skill sets of spammers.
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