Aligning Social Media Strategy With Communication Strategy

To be used effectively, Social Media needs to be aligned with and integrated into your organizations communications strategy. Come hear from this panel of experienced nonprofit communication specialists about just how to accomplish this integration. Hosted by nonprofit technology educator and strategist John Kenyon, panelists are Nancy Schwartz, well known communication specialist, publisher of the Getting Attention blog and NTEN board member; Gordon Mayer, Vice President of Community Media Workshop who works with 2,500 volunteer and staff nonprofit communicators each year; and David Neff, formerly of the American Cancer Society and recently named as 2009 Nonprofit Social Media Marketer of the Year by the American Marketing Association.

You will hear real world stories, tools and solutions from the panelists wide range of experience. We will reserve the last third of the session for audience questions, so if you want to make good use of social media this is the session for you!

Takeways:
1. Real-world examples of integrating social media into communications strategy
2. Social Media Guidelines example and One Page Planning Checklist
3. Expert opinions on your challenges around integrating social media

This panel was lead by John Kenyon (John Kenyon Technology Consulting), David J. Neff (Lights. Camera. Help.), Demetrio P Maguigad (Community Media Workshop) and Nancy Schwartz (Getting Attention/Nancy Schwartz & Co.) at the NTEN Nonprofit Tech Conference 2010 in Atlanta, GA.

For more about NTEN Nonprofit Tech Conference, go to: http://nten.org/ntc

For more videos from NTC 2010: http://j.mp/10ntcvideos

Category:

Nonprofits & Activism

Tags:

• John Kenyon
• David J. Neff
• Nancy Schwartz
• getting attention blog
• Community Media Workshop
• Lights. Camera. Help.
• social media strategy
• social communication strategy