Integrated Marketing—Think Hockey, Not Football: A Monitor Group Animated Video
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Uploaded by MonitorConsulting on May 24, 2011
In this animated video, Monitor partner Steven Goldbach explains that integrated marketing teams should be modeled more like hockey teams than football teams—they should be composed of quick-thinking and fast-acting team members instead of specialized, inflexible individual players, which will allow them to more efficiently meet the demands of today's rapidly changing marketing landscape.
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