Following the success of the first video, Spoon gave ENS a second brief -- to create a film, targeting the 'hard core' rugby community, which would communicate Spoon's strong rugby credentials and encourage more fans to become Spoon members. ENS recommended that the best way to demonstrate Spoon's links with rugby would be to get key players from the home nations to endorse the charity; ENS then contacted these players and persuaded them to appear for free -- representing a saving in excess of £100,000 for the charity!
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