Professor Paul Verdin is Chair in Strategy and Organization at the Solvay Business School and a expert in strategic leadership. This TentTalk with Professor Pierre Casse, Dean Emeritus of the Berlin School, explores the complex relationship between strategy and implementation, short- and long-term planning. Professor Verdin stresses the importance of developing strategies appropriate to business environment, team dynamics and the individuals doing the everyday work. Creativity is essential to creating strategy: "Ideas that can be made to work."
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