Business television show: web-based business- how to succeed

Top business advice from highly successful online entrepreneur Bob Young, Founder and CEO of Lulu.com, as he reveals how to succeed as a web-based business. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com.
Bob Young: There are a lot of unique elements to being successful on the internet as a web based business. The problem is there is a lot of them and if it was easy everyone would be successful. The Chinese have this great expression of a journey of a thousand miles begins with a single step. So journey for a thousand miles is really, really hard but taking the first step is incredibly easy. So if you can break the difficult tasks down into little bits. So on the internet you have to learn how to do social networking well, you have to know how host and buy hosting services to get your message out to the world in a way that doesn’t bankrupt you.

You have to find ways to buy Google ads or however else you are going to market yourself. I mean there are just an infinite number of these things that you have to learn to do well. Each of them are actually not that difficult when you break it down into the basic elements but a hell of a lot of education in order to understand how they all fit together.
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