Branding A Commodity: Pista House's 'Hyderabadi Haleem' - 2

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Uploaded by on Mar 12, 2010

The case study deals with the economics of the demand for a cyclical product, management of scaled up operations, branding a commodity and taking global such branded commodity.

An Interview with Mohammad Abdul Majeed (Founder & CEO of Pista House) & Parvez (Director Pista House))

Interviewed by Syed Abdul Samad, Afsar Noor Khan, Deepa Verma, and Devi Rajnikanth under the guidance of Dr. Nagendra V Chowdary (Dean, IBSCDC Hyderabad)

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