Predictive Analytics + Business Rules = Enhanced Decisioning

In this presentation, given at RulesFest 2010, Dr. Alex Guazzelli, the Zementis VP of Analytics, focuses on the integration of business rules and predictive analytics.

Business Rules are ubiquitous today. They manage the day to day operations of thousands of companies worldwide. From stocking to maintenance, rules are an integral part of the way we do business in the 21st century. This kind of knowledge, known as Expert Knowledge is forged from years of experience, or what turned out to be the "logical thing to do".

However, along with the information age, more and more data started being gathered all over the world about the processes and services we as a society came to benefit from. In this sea of data, predictive algorithms were designed to extract its hidden patterns, i.e. knowledge that is hidden from the human eye. This is known as Data-Driven Knowledge.

Predictive solutions can now benefit from the PMML (Predictive Model Markup Language) Standard. Solutions expressed in PMML can be directly deployed in the Zementis ADAPA Decisioning Engine and put to work instantly.

In ADAPA, business rules and predictive models may live side by side benefiting from each other and since both encode complementary types of knowledge, the end result is Enhanced Decisioning.

Category:

Science & Technology

Tags:

• Business Rules
• ADAPA
• Zementis
• Predictive Analytics
• PMML
• Predictive Models
• Model Deployment
• Data Mining