The Bear & The Gang | Opening Credits - Boston Bruins (HD)

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Where has The Bruins Bear been hibernating?

The unofficial mascot of the Boston Bruins starred in some of the most hilarious commercials in NHL history, preaching fan etiquette from the concession stands to the men's room.

Well, he's back. Dear lord, is he back.

The Boston Bruins on Monday debuted Bruins Digital Entertainment Network (yep, Bruins DEN) that seeks to package all of their digital and social content together. Part of that network: The Bruins new official Mobile App via AT&T, which is available for free on iTunes, Android Market/Google Play and Blackberry App World.

Fans who download that app get an exclusive look at the Bear's new starring role: "The Bear and the Gang," a series of shorts in the style of a 1980s sitcom that feature Brad Marchand and other Bruins players; fist-pumping TD Garden legend Rene Rancourt; and, of course, beloved paragon on impartial commentating, Jack Edwards of NESN.

Here's the teaser/opening credits for it.

The first episode, titled "Video Games", is exclusive to the mobile app on its release date. There will at least two more videos as the Bruins head to the postseason, and then perhaps a few more should they make a run.

Thanks to the great Wyshynski over at PD for the story.

• Category

  Sports

[topgunflaman]

Nobody else is as cool as the Bruins in the NHL. Great marketing style

[bruinsfan61]

hard to tell but that jersey charas holding is actually a mens XL

[Ryan Genereux]

Where can I find this costume !!! I want it

[TheHockeyfan200]

Hahahahahahahahaahahahahahaaha­hahahhahahahahahahahahahahahah­aahahahaahhaahaahhahahahaahaha­hahaahahahahahaahahahahahhaaha­hahahahahaahahahhanaaahanahaha­ahahanaahahajanahahanahahanaha­hanahahanahahahahahahahahahhaa­hahahahahahahahahaahahahahahan­anahahanahahahnahaahhahaahahaa­hahahahahahaahahahahahahaahaha­hanahahahahahahahaahahhhaahaha­hanahahahnaaaaaaaaaahahaahhaah­ahahhahahanaahahahanahhahahahh­ahahahahahahaahahahahahahahaha­hhah

[ParodyProducer01]

I'm hoping Looch and Horty will be in the next season of this show! :-)

[23Arshaviin]

Where's looch?

[MrFudgeyPie]

Zedano

[Ella Piroli]

@bruinsfan61 That's freakin' funny, God that's a good one!!!!

[kim jurentkuff]

i love this!! reminds me of good TV shows that aired in the 80s great idea bruins

[PuckHeadProductions]

I would watch that definately!!! The NHL needs more stuff like this!

[ashwinsumra]

epic lol I'd watch tht