Mike McClellan- "The Voice of Your Customer"- GrowthANSWERS

http://thriveamerica.com/video/growthanswers

Have You Heard The Voice of Your Customer?

Turn Up the Volume. Listen Well.

One of the most useful tools a business has for understanding the needs, wants and frustrations of their most important asset is Voice of the Customer surveys. This is not your typical satisfaction barometer. More strategic and insightful, Voice of the Customer research is far more qualitative and often leads to operational change, new product and service offerings, invaluable feedback on the customer experience—the primary residence where your brand lives.

Plexus Marketing Group Inc. has performed highly-customized Voice of the Customer surveys for progressive companies, many $500M+ publicly traded firms, with intent to tighten customer intimacy. At this months Meet the Expert session, they will answer these and other questions: * What exactly are Voice of the Customer surveys and how do they work? * Why are VOC surveys so effective in uncovering emerging marketing and sales opportunities? * What types of questions should you ask of your customers both current and fallen-away? * What should you do once you have gathered the data?

Learn directly from Michael McClellan, President and Founder of Plexus Marketing Group, a few very compelling examples of how these surveys have effectively managed change and uncovered new opportunities. Youll also understand why a leading technology marketing consultant believes this survey is the best market research technique for examining new technologies.

The cost of assumption is too great today. Know the Voice of Your Customer. Learn how and why on July 15th at GrowthANSWERS Live Learning Event—Meet the eXpert.

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