Manufacturing Consent

In this video Noam Chomsky explains the consept of manufacturing consent, which Walter Lippmann wrote about in his 1922 novel Public Opinion.

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Public Opinion by Walter Lippman Page 248

That the manufacture of consent is capable of great refinements no one, I think, denies. The process by which public opinions arise is certainly no less intricate than it has appeared in these pages, and the opportunities for manipulation open to anyone who understands the process are plain enough.

The creation of consent is not a new art. It is a very old one which was supposed to have died out with the appearance of democracy. But it has not died out. It has, in fact, improved enormously in technique, because it is now based on analysis rather than on rule of thumb. And so, as a result of psychological research, coupled with the modern means of communications, the practice of democracy has turned a corner. A revolution is taking place, infinitely more significant than any shifting of economic power.

Category:

Education

Tags:

• noam chomsky
• walter lippmann
• public opinion
• manufacturing consent
• propaganda
• public relations
• edward s herman
• ethics and values
• walter lipman
• walter lippman
• walter lipmann

[TheGodlessGuitarist]

@LongLostAmerica the US is a republic/democracy only in name. It is in reality a vicious plutocracy.

[DontEatEggs666]

@LongLostAmerica Well than basically most everything is propaganda then.

[LongLostAmerica]

Chomsky effectively attacks the propaganda of democracy, but fails to acknowledge that he himself is a product of propaganda, as the American way of life is not a democracy, but a republic. Chomsky is a propagandist attacking certain elements of the propaganda that his kind has propagandized.