Vodacom is introducing unlimited music fulltracks to its youth customers through a TVC conceptualised by Draftfcb's Group Creative Officer, Brett Morris and Creative Director Gareth Paul, Copywriter Melusi Mhlungu and Art Director Bradley Stapelton, and directed by Velocity Films' Adrian de sa Garces. The 60 second commercial, shot in Cape Town over two weekends, broke on Friday June 24 on all major TV stations in South Africa and will be complemented by cinema, outdoor and online activity.
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