Katya Andresen - The Happy Circle and the Sea Monkey - The Truth about Why People Give

Katya Andresen's second day opening keynote from the 2011 MyCharityConnects Conference.

New research into how people think and why they donate provides a host of insights for fundraisers and non-profit marketers. Learn what the latest findings about human thinking, feeling and decision making tell us about generosity and the art and science of inspiring it.

Takeaways:
- Learn the science behind what influences human decision-making processes
- Explore numerous scientific studies that underscore why emotion rules, values matter, tangibility is key, and donors just want to feel happy among others

Category:

Nonprofits & Activism

Tags:

• Katya
• Andresen