Green consumers mean big business, an estimated 500 billion dollars in 2008. But according to a recent study released by Experian Local Market Services, only a small segment of green consumers, known as behavioral greens, are likely to spend the extra cash on environmentally-friendly products and services. Listen to Angelika Kaprelian, product manager at Experian Research Services, explain how companies have used GreenAware to find the green-customer they're targeting.
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