Uploaded on Feb 2, 2011
http://www.website-design-newcastle.net Do you need help as a business looking for a web designer, knowing what to do to get results, who to hire and who to bring in for your overall design?
Especially when you don't have much money to invest to start off with and you want to get the best outcomes for your website.
Learn how to sort through all the choices there are, here's some of the common ones below on how to select an appropriate web design vendor:
Interview a number of designers, who others have had referrals from, also be very clear on what you expect and what they are going to actually do for you. And you should have actual outcome goals for what will be completed at the end of the process, make sure you have questions ready for them to answer "Before" you employ them.
There are four main segments that may require the eyes of an outside "non-biased" consultant to come in and work on your side of the fence, this way you're not just trusting what the designer says as gospel, for example, does the web designer write their websites in HTML, PHP or other languages and is this code their writing in "Good Code" so that the web page loads fast and is compatible with all browsers? You also want to ensure that it's W3C compliant, this is an important one.
The next component is having good content for your website, you need the content to be written in a way that is optimized for the search engines, PLUS, written in a persuasive way for the actual reader so that they "Act" on your words and actually do something, you need a call to action.
Design and graphic elements are also just as important as the words, but if you had to single out one, the actual words used are always more important... Words can sell, graphics can't, so keep your perspective on great wording first, actually spend more money on good copy first to get a result, and then pretty your website up.
You want to make sure that your logo, and pictures are original, plus if you're using videos and flash animations that they're created in a way that loads fast and are spread across the internet to give your company leverage on the internet. One video can go a long way, a very long way, for example one video can be spread over 30 other video hubs online, not just YouTube, then that video can be turned into an audio and spread over all the audio hubs and podcast sites online, then that audio can be transcribed into an article and that article spread to literally thousands of article hubs... AND blog sites, micro sites and social sites.
The above method of internet content marketing strategy can bring you massive results when done the right way and leveraged the right way.
You also cannot forget to reserve funding for local offline marketing as well as online marketing. You need to ensure that you're visible on Google with SEO (Search Engine Optimization), PPC (Pay Per Click) and Yellow Pages online and offline. If you promote via coupons and events online and using SynergyBizNet.com is excellent for coupon marketing and event marketing online.
All of the above things in the marketing realm, offer a plethora of areas, where specialists in each field need to be hired... There are very few design agencies that can do all of them, you really need someone to guide you and bring in separate specialists to get you the best results.
We hope that this web design briefing really helps you... One last thing is how much should you expect to pay to get the whole lot of this? Well to begin with you'll need from between three and five thousand dollars to get the results you want and expect.
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