In China, "Buy American" Still Resonates

CBS Evening News Report, April 9, 2009

And what's hot in this market? "I love American cars for their performance" said one Chinese consumer.

"China is a face-oriented culture" said Bill Russo, an expert on the Chinese automobile market...
"China is a face-oriented culture," said Bill Russo, an expert on the Chinese automobile market. "People buy a [foreign brand] car in order to demonstrate an achievement of a particular social status."

One key to success - designing cars just for this market, like a Buick model favored by Chinese executives and high-level bureaucrats.

"They tend to have a driver which means you have to put more attention to the rear seat passenger," Russo said. "The person who paid the money for that car is sitting in the back."

Category:

Autos & Vehicles

Tags:

• Russo
• China
• GM
• Buick
• CBS
• Automotive
• Cars
• Auto
• Synergistics
• General Motors
• Kevin Wale
• Bill Russo

[tehatemachine]

Hahah economic stimulus doesn't work. It may help for a short time but over all your are spending more. Stupid media needs to understand that ITS NOW ABOUT HOW MUCH YOU SPEND. it's all about the OUTPUT!

[tHeWasTeDYouTh]

ok, the American cars sold in China are 10000 times better than the crap sold in America

I am from Europe, Ford is amazing in Europe, Everyone should check the Ford models in Europe

in America they are all crap, in Europe Ford gives VW a run for their money and they are the number 1 car in the UK and Denmark

[MrEricenriquez]

@THATW3IRDKID Actually ford, GMC, and Chevy make the best pickups and suvs, thats why construction and police use them if they buy trucks

[THATW3IRDKID]

I'll buy American for cars. But I'm buying a Japanese truck.

[shanesekiller]

Think about the other way, most americans white people don't want to buy japan cars, only u s a cars. Look at this Chinese people. They don't even care the brand. they buy everything if they want.