Rupert Howes an uncommon hero ensuring sustainable fisheries
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Uploaded by skollfoundation on May 6, 2008
Meet Rupert Howes. Influenced by conservationists like David Attenborough, Rupert Howes was determined to make the world more sustainable. His financial training and experience with nonprofit organizations convinced him "we must work with the grain of the market to shift our economic system to a more sustainable footing" to create a world that operates within ecological limits. As CEO of Marine Stewardship Council (MSC), he focuses on reversing the decline in global fish stocks through MSC's marine certification and eco-labeling programs. Today 500 MSC-labeled products from 22 certified fisheries are sold in 26 countries.
Learn about his story in this episode of Uncommon Heroes, funded by the Skoll Foundation. More information at www.skollfoundation.org.
- 29 likes, 2 dislikes
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hey guys, im studying sustainable development at uni right now and this video was featured. I think it is a great concept but this video neglects to mention exactly how this fish is being "sustainably sourced"? i was just wondering if anyone could answere this for me, is it fish that is sourced below the maximum sustainable yield and if so how do they know this information? thanks
imfullybeached 2 years ago 2
As your video mentions, many impoverished people around the world depend on fish as their primary source of protein. We must manage our oceans or life as we know it will collapse. We are all connected.
Chilldogg 2 years ago
>I'm amazed Wal Mart was featured here... 激同
bx778 3 years ago
I'm amazed Wal Mart was featured here...
axcast11 3 years ago
wow..
two ways to look at this-
1. fishing needs to cut down on catch rates or be regulated more-
2. fish farming could be a lucritive industry in future!!!
ycats1000 3 years ago
very informative. Love to know more of Rupert Howes and his business-
Utka9 3 years ago