George P. Johnson and InXpo Combine Virtual and Live Experiences

InXpo (http://www.InXpo.com) and Virtual Insights Blog (http://InXpo.wordpress.com): What are the results of combining global experience marketing capabilities with a leading platform provider of virtual events? A marketing strategy that provides clients an end-to-end solution from strategy to measurement that truly integrates the live and digital worlds. Kenny Lauer, Director of Digital Technologies for George P. Johnson, provides insight into the motivations behind this groundbreaking partnership.

Category:

Science & Technology

Tags:

• virtual events
• GPJ
• InXpo
• event marketing
• event strategy
• social media
• social media strategy
• virtual event platform
• virtual event technology
• George P. Johnson
• Kenny Lauer
• digital technologies
• experience marketing
• experiential marketing
• virtual environment
• immersive technology
• marketing strategy
• digital world
• partnership
• virtual experience
• live experience