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Ivan Misner Explains The GAINS Exchange, Business By Referral

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Uploaded by on Apr 20, 2009

http://snipurl.com/ivanmisnerbni - If you want to be successful in generating referrals, it's crucial to find out as much as you can about the members of your network. And there are five critical things that you must know if you truly want to be a productive networker. These five things are not mysterious secrets; they're actually facts we're exposed to every day but often pay little attention to because we're not aware of the benefits we can gain by sharing them. In our book, Business by Referral, Robert Davis and I call this sharing--the GAINS Exchange:

* Goals

* Accomplishments

* Interests

* Networks

* Skills

If you know the GAINS categories and use them effectively, you can strengthen your relationships, create strong organizations, and live a more rewarding, productive and enjoyable life. Of course, the exchange is a two-way street: Not only should you know these things about others, you should share the same type of information about yourself with them.

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