The Force - Volkswagen Commercial
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Uploaded by wilsonellis1 on Jun 28, 2011
Review by Debra Ellis of http://wilsonellisconsulting.com
Great commercial that premiered during Superbowl 2011. It received great ratings and review, but the focus was on the storyline instead of the product. When compared to Dirt Devil's exorcist advertisement, the marketing fails. Viral buzz isn't effective when the product is forgotten.
To find out why this video doesn't work as well as Dirt Devil's Exorcist for viral marketing, visit http://www.wilsonellisconsulting.com/blog/08/how-to-create-a-marketing-buzz
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