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Killing us softly - Advertising image of women Part 4.

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Uploaded by on Jan 26, 2010

Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.

With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.

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  • this was fantastic. thanks for sharing this, i shared it with everyone on my fb page

  • @cyanmanta This comment is completely true, but remember:

    1. this was filmed a while ago, when the gay issue wasn't in the spotlight as much

    2. When you're doing a comference about a particular thing, you have to STAY on topic.

    So stop being so butthurt because we don't mention LGBT rights at the end of every sentence.

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  • thank you so much for this video, we could all learn from it

  • The only reason men would disagree with the message of this video or dismiss it as "spreading it on too thick" (stated in a comment below) is because they don't want to accept the truth that the world they live in where they are considered to be dominant is not reality, it is simply an image that society mistakenly follows. I love this woman, and these videos should be shown to everyone beginning with elementary school. Let's get the views on these videos up in the millions, yeah?

  • It's incredible watching this video was part of a Sociology project at my college. This is the reason why I watched it. The video is interesting and I like the idea of it. I am not saying why but I like it.

  • @charlope Hitler? You've got to be kidding me. Hitler rallied people to kill Jews. Jean Kilbourne is educating the public about how advertising warps our view of women (and men) and keeps us disconnected. These are two very different ends. And if the only similarity you find between them is that both of them had a position and argued in favor of that position then by your logic everyone arguing a thesis is "just like Hitler"... which is so beneath refutation that I am just going to end here.

  • @cyanmanta her research and doctoral work is on women in ads and how they are sexualized, objectified, child like and so on. She is specializing in this area of ad research, so that's why she doesn't talk about LGBTQ... she can only do so much, and as a upcoming grad student, I'll say that you have time only to focus on one topic when you're doing doctoral work because that's what you'll get a doctorate for, finding and doing research that no one else is doing.

  • I love this woman.

  • I'm really concerned and curious on the part where she states that human qualities and values are divided and polarized, and that they make a man less manly. So GUYS, why would you feel less manly if you possess positive human qualities and values?

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