First Product Placement

Product placement originates back to its film debut in the 1800's. In the film titled "Défilé du 8e Battalion" (Girel, 1896), a wheelbarrow displaying the Sunlight Soap logo and accompanied by a tuxedoed Lavanchy —Clarke, is placed in the foreground between the camera and the parade. The business of product placement had begun. Source: Institut Lumiere in Lyon / Jay Newell, Iowa State University / iTVX Product Placement Measurement www.itvx.com

Category:

Film & Animation

Tags:

• first
• product
• placement
• itvx

[NickPwnsUTube]

Must... buy.. Sunlight Soap........

[BAVIfilm]

the french dudes who made this, had made a film before this called "wash day" which was actually the first example of product placement on film, and it was also sunlight soap. their father in law was the sunlight soap distributor for europe. they also invented the film projector, and had the first movie screening to an audience

[JoostBeersMusic]

Thanks, will add some value to my powerpoint! :)

[hey134]

@mickieluvspie lol right! Product placement is nothing new

[lotreaglesfan]

thanks for the vid... using for research paper

[mickieluvspie]

nice. really shows how consumerism transcends our generation and did not start in the 80's like a lot of people think.

[michaliscon]

Good video.