Tim Cadogan, CEO OpenX, demystifies the world of ad serving, challenges the status quo, and compares digital advertising to selling airplane seats. Curious?
In this video, Tim introduces a breakthrough concept for publishers: revenue serving.
Learn why the industry needs a new approach to manage online advertising. Tim explains how OpenX Enterprise maximizes revenue for publishers by combining industrial strength ad serving with one of the world's top ad exchanges.
Quite an easy introduction to online advertising
chrisyeo19 5 months ago