4Ps and 6Es for Intro to Business

discussing the 4P's (Product, Price, Promotion, Place) and the 6E's 6 Environments - Economic Environment, Social-Cultural Environment, Technological Environment, Political-Legal Environment, Geographic (weather) Environment, Competitive Environment and how the effect business and marketing

Category:

Education

Tags:

• witiger
• BUS106
• 4Ps
• 6Es

[xzaybryan]

I never knew there was more than just the 4Ps in business that affects business. The 6 environmental factors was something that i've never heard of before. Thank you for the awesome video!~

-Bryan.L BUS 106

[profwitiger]

my pleasure Brian - and remember few people think of "Geographic Environment", and the most important one is the "Competitive Environment"

[mammajama7]

this vid was awsome. it was fast and very informative. in 10 min ive got the 4P's and 6E's that are the core of business.

i totaly lucked out with this prof from reading all the great comments

-S.Lupo BUS106

[profwitiger]

I am the lucky one to have smart students who appreciate this

[AndrewTao0]

This is a kind of advanced version of what i have learnt from basic marketing course. Apart from shaking video recording, this is pretty good review. The example you gave truely help me to understand all 4P's and 6E's deeply.

For technology environment, i believe this factor take bigger part in nowdays program and projects. It usually cost more than other factors and also it will garantee how strong competitive advantage you have for your business.

Tao H - Summer 2011 MGTC44

[profwitiger]

shaking video recording - ya, sorry...

[rdhir90]

i really enjoy this video because this video remembers me about 4P's and 6E's and how it affect the business which i have learned in my first semester .I really like your teaching style also it is cool from other professors.Keep on going sir.

Rahul D.- MRK460MT

[ToonieU]

I wish i didnt have to wait till the 4th semester to learn about how the external factor influences the 4 P's. Very Good lecture sir!

Anu O- MRK460 Fall 2012

[Sriskaran]

I really enjoy your method of teaching. It is very fun, interesting, and extremely easy to understand and recap. Keep up the great work!

Sriskaran K. - MRK 460MT

[AlphaCalc]

profwitiger:would you submit your instruction in written format.

[missvannny]

This video is great, I love that it is a recap of what we learned in MRK106 and BUS106 and that you gave us examples of each. I think these videos are a very effective and informational and I like that I am able to go back and watch them whenever necessary.

Vanessa L. - MRK460MT

[wooshc]

Prof. REINNOLDT brought me here! THUMBS UP.

[o1sylvia]

This video is a great fundamental learning tool. It covers the most important and basic parts of marketing, in an efficient and informative way. Definitely a great recap for me and something I will use throughout this course!

Sylvia T. - MRK460MT

[PH10041]

ok first of all sir all teachers should do videos they really help.

and i know you say that the competitive enviornment is the most important but in the way our economy is i feel that the economic enviornment should be first then the competitive.

Paul Hayden- MRK 460MT

[MrJaysfan92]

This is a very good video because it allows me to understand what the main difference is between the 4Ps and the 6Es in business. By watching this video, I learned that the 4Ps are the ones that I can control when working on a business/marketing plan. As for the 6Es, these are the ones that can influence me to make marketing-related decisions by using the 4 Ps.

Jordan Miller- MRK 460-MT

[kareteex]

oh sorry the last post is mine, karen le le tran, 040303109